Giving beer it’s due
These are wonderful times in the world of beer. Over the past 15 years, I’ve seen massive change - the introduction of decent, style appropriate glassware, the broadening of the category through inventive small brewers, the desire for more beer education by both the industry and the consumer and so on.
What I am currently fascinated by is the newest advertisements by several brewers. Of course we should also look back to cheeky but brilliant ad campaigns by Dos Equis, Heineken and Corona but I would rather focus on two ads which I just love.
Molson M - this new ad is brilliant. Not only does it have a very catchy, interesting backdrop of music, it is scattered with fascinating snippets of imagery and art and finishes off with the art and dedication of a brew master. It draws a wonderful correlation between the art of brewing and other art forms and does not once mention the social aspect of beer. Well done, Molson!
Guinness - similar in style to the Johnny Walker ads, this ad takes us through a wonderful retrospectiv journey of our life - from the downright silly pursuit of fun and games to the final scene of just enjoying something worth waiting for. Even the print ads for Guinness these days are about quality. Each of them ends with a ‘Guinness is Good’ tag - an older concept in the brand history but still a very worth one. Of course, this Guinness ad wouldn’t be nearly as attractive without the soft Irish lilt by the main character.
I love the way 2012 is starting and I can only hope that other brewers will follow suit with classy, thought provoking advertising.
Cheers
